En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real.
Fundamentos Empresariales Specialization
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Fundamentos Empresariales Specialization
Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.
Instructors: Michael R Roberts
Included with 
Get in-depth knowledge of a subject
4.7
(322 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Case Studies
- Accrual Accounting
- Operations Management
- Business Process Management
- Production Management
- Strategic Marketing
- Capital Budgeting
- Operational Efficiency
- Analysis
- Financial Statement Analysis
- Balance Sheet
- Financial Accounting
- Branding
- Quality Management
- Finance
- Financial Modeling
- Process Analysis
- Business Analysis
- Marketing
- Financial Statements
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
23 practice exercises
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
Introducción al Marketing
Course 18 hours
What you'll learn
Skills you'll gain
Consumer Behaviour, Marketing Strategy and Techniques, Customer Insights, Go To Market Strategy, Market Analysis, Customer experience strategy (CX), Marketing, Brand Management, Branding, Strategic Marketing, Online Advertising, E-Commerce, and Marketing Communications
Introducción a la Contabilidad Financiera
Course 212 hours
What you'll learn
Skills you'll gain
Balance Sheet, Financial Statements, Income Statement, Cash Flows, Financial Statement Analysis, Financial Accounting, Revenue Recognition, Accrual Accounting, Ledgers (Accounting), Bookkeeping, Equities, Financial Analysis, General Accounting, Accounting, and Financial Reporting
Introducción a la Gestión de Operaciones
Course 312 hours
What you'll learn
Skills you'll gain
Operational Efficiency, Operations Management, Process Analysis, Performance Measurement, Quality Management, Process Improvement, Capacity Management, Inventory Management System, Business Process Management, Production Management, and Workflow Management
Introducción a las Finanzas Corporativas
Course 48 hours
What you'll learn
Skills you'll gain
Corporate Finance, Cash Flows, Financial Analysis, Capital Budgeting, Return On Investment, Finance, Business Mathematics, Loans, Financial Modeling, Financial Forecasting, Decision Making, and Financial Management
Proyecto de Fundamentos Empresariales de Wharton
Course 57 hours
What you'll learn
Skills you'll gain
Business Strategy, Business, Case Studies, Performance Review, Competitive Analysis, Proposal Writing, Business Strategies, Business Marketing, Business Analysis, Business Management, Business Operations, and Analysis
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Frequently asked questions
El tiempo puede variar dependiendo de cuándo se ofrecen los cursos, pero muchos estudiantes pueden completarlo en 6 meses.
Cada curso se ofrece mensualmente.
Puede pagar por la especialización completa, o pagar individualmente por cada curso conforme se va avanzando. Se ofrece ayuda financiera a los estudiantes que demuestran su interés y necesidad.
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Financial aid available,