Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.
Marketing con Redes Sociales Specialization
Marketing con Redes Sociales Specialization
Conviértete en un Experto en Medios Sociales. Desarrolla una aproximación holística al marketing en medios sociales
Instructors: María de los Angeles Ramos Solano
Included with 
Get in-depth knowledge of a subject
(2,523 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(2,523 reviews)
Intermediate level
Some related experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Target Audience
- Smart Goals
- Social Media Management
- Social Network Analysis
- Social Media Campaigns
- Plan Execution
- Active Listening
- Marketing Strategies
- Social Media Strategy
- Persona Development
- Content Marketing
- Key Performance Indicators (KPIs)
- Performance Metric
- Goal Setting
- Performance Measurement
- Social Media
- Business Planning
- Social Media Marketing
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
50 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Tecnológico de Monterrey
Specialization - 5 course series
What you'll learn
Skills you'll gain
Social Network Analysis, Customer Engagement, Social Media, Global Marketing, Media and Communications, Consumer Behaviour, Social Media Strategy, Marketing, Social Media Marketing, Digital Media Strategy, and Brand Management
What you'll learn
Skills you'll gain
Social Media, Social Media Strategy, Digital Communications, LinkedIn, Professional Networking, Customer Engagement, Facebook, Social Network Analysis, Digital Media Strategy, Cross-Channel Marketing, and Business Strategies
What you'll learn
Skills you'll gain
Content Strategy, Content Marketing, Performance Measurement, Customer Engagement, Social Media Strategy, Social Media, Social Media Marketing, Business Planning, Plan Execution, Communication Strategies, Marketing, Marketing Strategies, Social Media Campaigns, and Goal Setting
What you'll learn
Skills you'll gain
Social Media Strategy, Social Media Marketing, Marketing Strategies, Goal Setting, Social Media Campaigns, Active Listening, Performance Measurement, Content Strategy, Social Media, Customer Engagement, Marketing, Key Performance Indicators (KPIs), Resource Management, and Social Media Management
What you'll learn
Skills you'll gain
Persona Development, Active Listening, Marketing Strategies, Social Media Strategy, Marketing, Smart Goals, B2B Sales, Content Strategy, Calendar Management, Performance Metric, Social Media, Content Creation, Key Performance Indicators (KPIs), and Target Audience
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
El tiempo para completarla varía dependiendo de tu planificación, pero la mayoría de los estudiantes completan el Programa Especializado en 5 meses.
Cada curso del programa se ofrece mensualmente.
Debes tener algún conocimiento general sobre estrategias de comunicación digital. Este Programa Especializado está diseñada principalmente para profesionales de nivel estratégico y para desarrolladores de marketing digital, pero el material se puede aplicar a cualquiera que esté interesado en mejorar sus conocimientos sobre las estrategias de comunicación en medios sociales.
More questions
Financial aid available,