E-commerce is a crucial part of customer experience and B2B technology, with younger consumers becoming business buyers. Implementing an e-commerce system involves business, marketing, and IT to create a personalized user experience. E-commerce expertise includes understanding key concepts, business needs, and technology. For eight years, Adobe has been recognized by Gartner® as a leader in digital commerce, performing well in “Ability to Execute” and “Completeness of Vision.”
The Adobe E-commerce Foundation Specialization introduces Adobe Commerce, e-commerce concepts, job roles, and real-business cases. By the end, you’ll be able to discuss business needs with stakeholders, align them with Adobe Commerce features, and identify strategies and KPIs.
In this Adobe E-commerce Foundation Specialization, you will learn (1) The role of e-commerce in digital experience and what companies are looking for to meet their customer needs, (2) Adobe Commerce capabilities, (3) Key technology concepts to deep dive into Adobe Commerce, (4) Strategies, use cases, and job roles in Adobe Commerce.
To be successful with this specialization, you must have experience using online retail stores and shopping online as a consumer and have an interest in understanding what businesses do to meet customer needs and to prepare to expand their digital experience capabilities.
