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Back to Digital Marketing Strategy: Navigating Emerging Media and AI

Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,886 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

HI

Oct 5, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

OO

Dec 1, 2020

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

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576 - 600 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By pratibha g

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Aug 31, 2016

Very nice concepts which helped me to understand the topics nicely.

By Sombit N

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Sep 3, 2015

Very good course to go through as a beginner in Digital Marketing.

By Manisha D

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Nov 7, 2016

Quiet informative and good course. It's worth taking the course.

By Muhaiminur R S

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Jan 21, 2021

good enough for the big business but not for the small business

By Deep J G

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Jul 14, 2020

The course is informative and interesting with good examples.

By ulfath j

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Jun 26, 2020

good course for an intro into the world of digital marketing

By Marsha M

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Apr 22, 2020

Easy to navigate and yet still a challenging course.

By Giuseppe G

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Feb 1, 2021

Full and packed with many Digital Mkt Principles

By jean-Christophe B

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Oct 1, 2015

Great overview with good example and PDF. Thanks

By Mick R

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Jun 19, 2017

Great course with updated and relevant topics.

By Arjunan M I

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Nov 29, 2022

Informative. Could have been more structured.

By Alexia L

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Oct 23, 2018

Good class, especially if you are a beginner

By Ryan K

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Oct 12, 2020

It was informative and fit the description.

By Dan S

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Apr 6, 2020

Great subject matter, well laid out course.

By Alejandro T

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Jun 25, 2019

I would really like more updated contents.

By januario c

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Dec 23, 2019

its ok. but is a lot general information.

By Javier V

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May 6, 2018

A Good introduction to Digital Marketing

By Divya V

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Dec 29, 2020

Very informative,I learnt a lot.

By Sutanu K

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Jan 27, 2017

need more video oriented lecture.

By Ivan F A T

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Jun 17, 2018

Good course, very instructive.

By Alan A

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Apr 22, 2021

Great course for beginners

By Christian B

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Nov 22, 2015

Great overview and tips!

By James T S

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Aug 21, 2015

Great course, Thank you!

By Sohaila S

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Nov 18, 2018

thanks for your effort

By Jaime R

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Nov 27, 2015

Very interesting stuff