Who is this program for?

Anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

What is customer relationship management?

Customer relationship management, or CRM, is all about managing your relationships with customers in an effort to streamline sales, marketing efforts, customer service, and more. HubSpot provides CRM software for you to use and you learn more about CRM in these courses.

Are the HubSpot exams free?

Yes! You can take the exams and receive the certifications for free when you pass the exam. All that’s required is the creation of an (also free!) HubSpot Academy account.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Spécialisation Strategic Customer Relationship Management & Sales Technique

Nouveau ! Découvrez comment 91 % des apprenants ont obtenu au moins un résultat professionnel positif. En savoir plus.

Ce spécialisation n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Spécialisation Strategic Customer Relationship Management & Sales Technique

Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

Instructeurs : Rachel Sheldon

Inclus avec Coursera Plus

Série de 5 cours

Approfondissez votre connaissance d’un sujet

3.3

(11 avis)

niveau Débutant

Expérience recommandée

3 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Série de 5 cours

Approfondissez votre connaissance d’un sujet

3.3

(11 avis)

niveau Débutant

Expérience recommandée

3 mois à raison de 10 heures par semaine

Planning flexible

Obtenir une qualification professionnelle

Partagez votre expertise avec les employeurs

Ce que vous apprendrez

Develop a marketing-driven sales enablement strategy
Generate and manage leads with the HubSpot CRM and Sales Hub tools
Organize, visualize, and report on sales data with HubSpot’s CRM

Vue d'ensemble

In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

Ce qui est inclus

Certificat partageable

Ajouter à votre profil LinkedIn

Enseigné en Anglais

99 exercices pratiques

Améliorez votre expertise en la matière

Acquérez des compétences recherchées auprès d’universités et d’experts du secteur
Maîtrisez un sujet ou un outil avec des projets pratiques
Développez une compréhension approfondie de concepts clés
Obtenez un certificat professionnel auprès de HubSpot Academy

Spécialisation - série de 5 cours

Sales Enablement

COURS 127 heuresVoir le cours

Ce que vous apprendrez

How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale

Compétences que vous acquerrez

Content Marketing, Service Level Agreement, Content Creation, Customer Engagement, Sales Enablement, Lead Generation, Sales Process, Sales Strategy, Content Strategy, Sales, Sales Training, Customer Success Management et Target Audience

Inbound Sales

COURS 220 heuresVoir le cours

Ce que vous apprendrez

How to develop an inbound sales strategy that uses social selling
How to identify and connect with inbound leads using an outreach sequence
How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Compétences que vous acquerrez

Sales Strategy, Persona Development, Prospecting and Qualification, Sales Process, Target Audience, Customer Analysis, Sales, Sales Presentations, Customer Engagement, Lead Generation, Email Automation, Sales Pipelines et Prioritization

Lead Management with HubSpot

COURS 321 heuresVoir le cours

Ce que vous apprendrez

How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard

Compétences que vous acquerrez

Lead Generation, Service Level Agreement, HubSpot CRM, Key Performance Indicators (KPIs), Sales Pipelines, Sales Management, Email Marketing, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Sales Process, Customer Relationship Management (CRM) Software, Process Mapping et Dashboard

Sales Reporting with HubSpot

COURS 417 heuresVoir le cours

Ce que vous apprendrez

How to audit, clean, and organize your data with HubSpot’s CRM platform
Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals
How to create custom reports on the HubSpot dashboard with compelling data visualizations

Compétences que vous acquerrez

Dashboard, HubSpot CRM, Data-Driven Decision-Making, Customer Data Management, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Goal Setting, Business Reporting, Performance Reporting, Sales, Data Visualization, Customer Success Management, Sales Pipelines, Forecasting, Sales Enablement, Customer Service et Customer Relationship Management (CRM) Software

Managing for Frictionless Sales

COURS 516 heuresVoir le cours

Ce que vous apprendrez

How to create an effective and efficient sales process
How to develop a sales team hiring strategy
How to implement an effective sales team onboarding program

Compétences que vous acquerrez

Sales Process, Employee Coaching, Sales Strategy, Goal Setting, Employee Onboarding, Sales Training, Customer Insights, Target Market, Sales Enablement, Recruitment, Sales Management et Process Development

Obtenez un certificat professionnel

Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.

Instructeurs

Rachel Sheldon

HubSpot Academy

8 Cours4 494 apprenants

Tiphaine Amblard

HubSpot Academy

8 Cours10 905 apprenants

Kyle Jepson

HubSpot Academy

8 Cours70 173 apprenants

Offert par

HubSpot Academy

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	Catégorie : Ce certificat

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Étudiant(e) depuis 2020

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Foire Aux Questions

5 months at 5- 6 hours per week.

This specialisation does not require any background knowledge or experience to get started. Wherever you are in your sales career, the content in these courses will help improve your skills and deepen your understanding.

No, you do not need to take the courses in a specific order, but we recommend you follow this sequence if you choose to take all of them:

Course 1 - Sales Enablement

Course 2 - Inbound Sales

Course 3 - Lead Management with HubSpot

Course 4 - Sales Reporting with HubSpot

Course 5 - Managing for Frictionless Sales

No. Whether you take the exams or not is up to you! The first two courses in the program, Sales Enablement and Inbound Sales, include links to take the free, optional certification exams on the HubSpot platform. The only requirement for these exams is the creation of a free HubSpot Academy account, and the course material includes instructions on how to do so.

While it is not required to complete the course to take the certification exams in the first two courses, we recommend that you do! Everything you learn in the corresponding course will prepare you for the exam. However, the HubSpot exams are a separate entity and their exams can be taken at any time with a HubSpot Academy account.