Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Status: Free Trial

    Meta

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Smart Goals, Social Media Strategy, Marketing, Key Performance Indicators (KPIs), Facebook, Customer Analysis, Marketing Strategies, Marketing Channel, Digital Media Strategy, Instagram, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Status: AI skills

    Meta

    Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Smart Goals, Social Media Strategy, Social Media Campaigns, Instagram, Advertising Campaigns, Content Creation, Marketing Effectiveness, Advertising, Online Advertising, Marketing, Key Performance Indicators (KPIs), Presentations, Brand Management, Digital Marketing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Preview

    University of California, Davis

    Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Meta

    Skills you'll gain: Social Media Management, Social Media Marketing, Content Creation, Social Media Strategy, Social Media Campaigns, Content Marketing, Instagram, Content Management, Content Strategy, Content Performance Analysis, Brand Management, Facebook, Branding, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    5.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    5.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Adobe

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Intellectual Property, Target Audience, Adobe Creative Cloud, Web Content, Marketing Materials, Instagram, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Content Management, Branding

    4.7
    Rating, 4.7 out of 5 stars
    244 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial
    Status: AI skills

    Google

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    45K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    1.4K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics

    4.5
    Rating, 4.5 out of 5 stars
    581 reviews

    Beginner · Specialization · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
    359 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    257 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Marketing Operations, Social Media Campaigns, Prompt Engineering, AI Personalization, Instagram, Customer Engagement, Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

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