Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
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Find the best Digital Marketing course for your goals

  • Status: Free Trial

    Google

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    30K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Status: AI skills

    Google

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    45K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    Google

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    7.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Adobe

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Marketing, Target Audience, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Brand Strategy, Customer Engagement, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    94 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    5.8K reviews

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

  • Status: Free Trial
    Status: AI skills

    Meta

    Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Smart Goals, Social Media Strategy, Social Media Campaigns, Instagram, Advertising Campaigns, Content Creation, Marketing Effectiveness, Advertising, Online Advertising, Marketing, Key Performance Indicators (KPIs), Presentations, Brand Management, Digital Marketing

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    Google

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Email Automation, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Google

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Product Strategy, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
    9.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial
    Status: AI skills

    IBM

    Skills you'll gain: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Instagram, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    84 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    Unilever

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, MarTech

    4.7
    Rating, 4.7 out of 5 stars
    303 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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Leading partners

  • Fundação Instituto de Administração
  • University of Illinois Urbana-Champaign
  • Simplilearn
  • Google
  • Meta
  • Real Madrid Graduate School Universidad Europea
  • Digital Marketing Institute
  • University of Colorado Boulder