• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Product Marketing

Product Marketing Courses Online

Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Product Marketing Course Catalog

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Communications, Target Market

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: Google Gemini, ChatGPT, Product Management, Generative AI, Agile Product Development, Microsoft Copilot, Innovation, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Product Manager's Interview Playbook: Strategies for Success

    Skills you'll gain: Product Design, Product Management, Interviewing Skills, Product Lifecycle Management, Product Roadmaps, Case Studies, Stakeholder Communications, Portfolio Management, Estimation, Product Strategy, Storytelling, Technical Communication, Communication, Analysis, Complex Problem Solving, Prioritization, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Introduction to Software Product Management

    Skills you'll gain: Agile Software Development, Agile Methodology, Requirements Analysis, Software Development, Requirements Management, Product Management, Software Engineering, Project Planning, Process Development, Project Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, Design Thinking, Mockups, Usability Testing, Wireframing, User Experience, Product Design, User Centered Design, User Feedback, Prototyping, Figma (Design Software)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    C

    Coursera Instructor Network

    Advanced UX Strategies for Product Managers

    Skills you'll gain: User Experience Design, Data Storytelling, Design Strategies, User Centered Design, Usability Testing, Product Improvement, Customer experience strategy (CX), User Research, Design Research, Figma (Design Software), User Feedback, Wireframing, Storytelling, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Developing Data Products

    Skills you'll gain: Shiny (R Package), Rmarkdown, Plotly, Interactive Data Visualization, Data Visualization, Data Presentation, Data Visualization Software, R (Software), R Programming, Data Mapping, Statistical Reporting, Web Applications, Package and Software Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

Product Marketing learners also search

Product Management
Product Development
Marketing Management
Beginner Product Management
Software Product Management
Business
Brand And Product Management
Business Management
1…678…321

In summary, here are 10 of our most popular product marketing courses

  • Marketing Management Essentials: Product and Branding: IE Business School
  • Mastering Business Essentials: Marketing: Emory University
  • ChatGPT (and other AI) for Product Management & Innovation: Starweaver
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Product Manager's Interview Playbook: Strategies for Success: Board Infinity
  • Introduction to Software Product Management: University of Alberta
  • Product Design and UX/UI Fundamentals: Xbox
  • Intro to International Marketing: Yonsei University
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Advanced UX Strategies for Product Managers: Coursera Instructor Network

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok