Visual Merchandising

Visual Merchandising is the practice of enhancing product visibility and appeal to captivate customers and increase sales. Coursera's Visual Merchandising catalogue educates you on the art and science of product display, both online and offline. You'll learn about window display design, in-store arrangements, product grouping, lighting techniques, and effective use of signage. Additionally, you'll understand the psychology of colour, layout, and store design, and their impact on consumer behaviour. This skill is essential for anyone aiming to boost retail performance, improve customer experiences or aspiring for roles in retail management, fashion merchandising, or store design.