Product Marketing

Product Marketing is a strategic discipline that combines various business, marketing, and technical tasks to promote and sell products to customers. Coursera's Product Marketing catalogue teaches you about the art of successful product positioning, understanding customer needs, and developing effective marketing strategies. You'll learn everything from the fundamentals of product marketing, competitive analysis, go-to-market strategy, customer segmentation, and storytelling to communication skills necessary to launch and maintain a product's life cycle. Empower yourself with the knowledge and skills to drive product success in the marketplace, creating value propositions that resonate with customers and influence market trends.
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29courses

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Explore the Product Marketing Course Catalog

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

    4.3
    Rating, 4.3 out of 5 stars
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis

    3.8
    Rating, 3.8 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Xbox

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, Quality Assurance and Control, New Product Development, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Yonsei University

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    337 reviews

    Mixed · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    487 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview

    Alfaisal University | KLD

    Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

    Beginner · Course · 1 - 4 Weeks

  • Universidad de los Andes

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Marketing Analytics, Data Visualization, Data Presentation, Strategic Decision-Making, Predictive Modeling, Product Marketing, Target Market, Predictive Analytics, Financial Statement Analysis, Financial Data, Marketing Management, Statistical Analysis, Random Forest Algorithm, Operations Research, Pandas (Python Package), Natural Language Processing, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: Preview

    Università Bocconi

    Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    863 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview

    Nestlé

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Strategic Marketing, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Marketing Psychology, Value Propositions, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £59,979 median salary ¹.

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Leading partners

  • IE Business School
  • Yonsei University
  • Kennesaw State University
  • Universidad de Palermo
  • University of Maryland, College Park
  • Alfaisal University | KLD
  • ESSEC Business School
  • Fudan University